Free browser tool

Content Metrics Calculator

Engagement rate, click-through rate and period-on-period growth, worked out from your own numbers. Everything runs in your browser, nothing is sent anywhere, and no benchmark scores are invented.

Engagement rate

Engagement rate is the share of people who reacted to a post. Enter the interactions, then a follower count and/or a reach figure to see both rates. Leave a box empty to exclude that interaction type.

Interactions on the post
Denominators (enter one or both)
rate by followers = (likes + comments + shares + saves) ÷ followers × 100 · rate by reach = interactions ÷ reach × 100

Enter at least one interaction count to calculate.

Every result on this page is computed in your browser from the numbers you type. Nothing is uploaded or stored. PopSigal does not set, sell or certify any benchmark; the ranges mentioned are widely-cited general guidance only and are not a judgement on any specific account. For a plain-language explainer, read how engagement metrics can mislead.